Aside from having the ability to add your own custom JavaScript or CSS code you can also experiment with 3D transformation. Simple! This is a great way of getting more info into your banner without spoiling the design you’ve worked hard to achieve. This was done by grouping the assets and selecting them as the trigger source, then changing the CSS styling of them to the size we wanted it to enlarge to once in the ‘hovered’ state. This clever technique meant that the user could see more info about that particular hotel within the same physical space. We recently did this for a client that owned a large number of hotel chains, by using an Event (how you connect a user gesture to change something in your creative) to enlarge the hotel image, name and price that the user was currently hovering over. Like being able to apply effects or transitions when the user hovers over an element, eg having a CTA button change colour or an image enlarge when hovered over. Interactivity (how a creative responds to user input) not only looks great but it can add further functionality to your creative. This can increase your chance of a user interacting and remembering your creative. Or how about creating your own interactions through custom code alone? You may want to create something more bespoke and in-line with your campaign. This component works well on large ad formats on desktop and lightboxes on mobile devices. It allows users to experience the product in a more natural and lifelike way. UsesĪ great choice to showcase car or home interiors. Just upload your panoramic image into the interface and away you go. This works especially well on mobile where you can touch and swipe. Immerse users in a 360-degree panoramic image that can be moved and viewed from any angle. Not only is this eye catching but it’s an effective way of getting people to talk and interact with your brand. Have users blow out a candle or shake their device to reveal new content. In the interface choose from a variety of options and how you want your users to interact with the component. Have your users blow, whistle, shake or tilt their devices. Literally! This clever component harnesses your phone’s microphone and accelerometer to deliver top notch creatives. Get your users to shout about your brand. This fun use of interaction works best for prospecting or general brand awareness. But once it appears within your GWD interface you just need to set the top image that will be scratched away and voila! UsesĪds in the past have used Scratchy Surface to reveal promo codes or prizes to collect in-store. Like all betas you must first submit a request for the component and expect to wait a few weeks to be given access. This gives a new and exciting way for users to interact with your creative (especially on mobile devices). It essentially has a top image that can be scratched off to reveal hidden content underneath. Think of this component like a digital scratch card. I’ll be talking through some of my favourites in this blog. This post will take a look at some of the more advanced features and custom components available to you from Google’s Ad Component Gallery, show you how to implement them and why you should. This will help you to innovate and create unique and engaging creative which will get those heads turning.Īside from the standard components, you can also browse the Rich Media Gallery and download custom components, some of which are still in beta. Learn what it takes to design and build engaging creatives with Google Web Designer, whether that's using innovative components still fresh in beta or getting down and technical with custom code.
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